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How to Write an Introduction Appeal Letter

How to Write an Introduction Appeal Letter

Know Your Strategy, Pillar 3: Fundraising Basics, Step 8: Learn fundraising basics

The end of the year is the best time to ask for money. In the last post, we talked about what an Introduction Appeal Letter is and why it’s a good strategy when you are new. If you haven’t taken a look at it, then I encourage you to go back to the post. Let’s...
What is an Introduction Appeal Letter?

What is an Introduction Appeal Letter?

Know Your Strategy, Pillar 3: Fundraising Basics, Step 8: Learn fundraising basics

I was a Board member of a new nonprofit when the concept of an Introduction Appeal Letter came to me. Getting donations was something that was now on our list of challenges. I had been in a larger nonprofit where we sent out appeal letters. My letters normally...

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